Content Writing Course at Plant Green Inertia

Everything that we consume today is a content,

Writing content which are persuasive and has a call to action along with a purpose is the role of a content writer.

 A text content is the seed from which all the other forms of content like image content, video content and audio are created.

Anyone can become a content writer with the basics skills that includes structure and style of writing which creates uniqueness and authenticity.

Application of content writing is widespread today and has created more opportunities in various fields.

content writers are needed in Marketing & Sales Industry , Digital Advertising Industry Copyrighting & Publishing Industry, News & Journalism Industry and Educational Industry.  

A person who has successfully mastered content writing as a skill can get placed in any of his/her specialised Industry with ease and can make a fortune in a very short span with deliberate effort and unique writing style and technique.

We at PGI train students to master content writing practically with real time assignments and activities.

This course includes Content Writing along with SEO to make the student more competent.

 Syllabus covered in the course

Introduction to Advanced content writing.

Types of content.

Parts of content.

Tools for content creation.

SEO.

Digital Marketing and writing.

Plagiarism and prevention of Plagiarism.

Authenticity of content.

Outsourcing content.

Careers in content writing.

Why Content Creation is underrated.

PPW.

Ads and keywords.

Online Reputation Management.

what is an internship

Intership is the process where a student, joins a company/organization to work as a learner. where

He/she learns what is a  work culture and how a task is performed inside an organization.

Refer this video from plantgreeninertia 

PMEGP and UYEGP loans explained

 Many entrepreneurs are concerned how to raise funding for their start up with being aware of the government scheme which they could make use of.

While starting your entrepreneurial journey it seems really hard, not because you lack a business plan or an idea but because you lack the right amount of funding. Incase even if you loan some money from a money lender that's another headache, the interest you pay will exceed the principal.

What is the solution then? 

We in Tamil nadu are really blessed to have opportunities benefiting entrepreneurs.

Both state and central government provide loan with subsidy for entrepreneurs and help them kickstart their ventures.

PMEGP & UYEGP

Prime minister's employment generation programme 

Unemployed youth employment generation programme 

Let's start with PMEGP.

This is a central government's scheme which supports micro small mini enterprises with loan. For manufacturers the maximum loan provided is 25 lakhs and for service based businesses the maximum loan provided is 10 lakhs.

This scheme is suitable for entrepreneurs who has a minimum educational qualification of 8 standard completion.

To apply for this you shall approach DIC / KVIB / KVIC after filling your application online for PMEGP loan.

Now for UYEGP,

The maximum loan amount for manufacturers is 10 lakhs and for service based businesses the maximum loan amount is 5 lakhs.

Educational qualification is the same as PMEGP

And you shall apply for this loan at the MSME portal online.

Advantages in both PMEGP and  UYEGP

1.Reservations are provided special classes.

(* while applying you can find if you fall under this category)

2. Subsidy for motivating entrepreneurs to provide more employment opportunities to deserving people

Minimum of 15% to 35% subsidy provided depending upon your category.

3. Special training and mentoring provided before processing the loan and guidance from the District Industry centre (DIC).

4. Support in business growth by becoming a seller at GeM

(Government eMarketplace).

Not suitable for,

1. Agriculture based  businesses are not eligible for these schemes.

( you can try starting value added product businesses)

2. People above 35 years (normal class )/ 45 years ( special class )are not eligible.

3. If there is any outstanding loan unprocessed this scheme is not eligible.

4. Minimum investment amount 5% for special classes and 10% for normal classes is mandatory. With this minimum investment from your pocket you are not eligible for these schemes.

Why are you still waiting start now!

1. Find what business is suitable for you in your location 

2. Take a market survey , look for the demand and supply gap and find if you can fill that.

3. Create a viable business model and start raising your initial  investment threshold.

4. Try bootstrap model before you apply for the loan and create some profit records. 

5. Now once you feel and decide this is the right time, apply for the loan.

Stay confident and positive and apply online in the respective portals.

Once applied for the loan, follow up at DIC (District Industry centre) for PMEGP and MSME for UYEGP.

Time taken for the loan application to get passed for PMEGP is maximum of 30 working days. For UYEGP its maximum 7 working days.

After you business plan is validated and your verification is processed. You would be trained for 10 days if you have applied for UYEGP loan and 30 days if you have applied for PMEGP loan and after the training is over the respective banks shall process your loan and you shall start your business process. 

For further clarification you can visit the government's official website.

Who is a campus ambassador?

 Campus ambassador acts as the connection between the company and their University/college/school

• They are the main and direct contact with the company and are the voice of the company on their campus.

• They also tend to possess leadership, taking initiatives, and charge on cmapus.

• The best part of this link is that a member of the University need not approach the company directly they can approach the ambassador.

• SPREAD AWARNESS: About their product or service In the student community.

• ORGANIZE EVENTS: On the campus promoting the company.

• PRODUCT DEMONSTRATIONS: They also need to develop 

Campus specific marketing and outreach programms/ campaigns.

• They will get an informal positions to students where the student 

Is not working from the office and is purely assigned task of spreading Word about our company in their respective campus.

what Is Plant Green Inertia ?

Plant Green Inertia is a educational Institution intended to deliver education and information in an easily understandable format ie simplified form

PGI was started in 2017 , as a training firm 

We conducted workshops and training gigs at schools and colleges, we also did one to one personalized mentoring which includes Home tutoring. 

In 2020 PGI has evolved into an educational Institution with two verticals 

1. Training programs and workshops at schools, colleges and corporates.

2. Online educational institution offering courses.

Some of the key courses we focus are 

1. Digital Marketing 

2. Public Speaking 

3. Content Creation 

4. Ecommerce 

5. ENTREPRENEURSHIP

Our target audience are, Youngsters and Entrepreneurs.

We intend to empower them.

By the end of 2020 we are targeting to reach million students online via our free online courses

2022 PGI will have evolve into a VR,AR experience based learning into the curriculum and its unique Pedagogy will have been followed across the Globe. 

Digital Marketing in Short

Digital Marketing is a type of marketing where you use digital media such as search engine, social media and internet to advertise your business or services.

For any type of marketing is concerned content is King.

Digital Marketing engages

1. Search Engine Optimization (SEO)

We create content and optimize the content with the implied algorithms to make to appear on the top of search engine results.

     2. Search Engine Marketing (SEM)

We run campaign by paying the search engine for showing our ads when a related query is searched.

      3. Social Media Marketing (SMM)

We create content in social media sites where a lot of people have access to the content and market the business /service. Some social media are INSTAGRAM, Facebook, YouTube, Twitter, quora, LinkedIn, Google +, pinterest ect.

     4. Web Analytics (WA)

It's the data collected from the above action, SEO,SEM,SMM how does these content perform, what is the engagement rate (how many people see your content) all these data is analysed and the marketing methods are calculated and improvised.

      5. Sales funnel

The main reason for a marketing campaign is lead generation. These leads have to be converted into sales and revenue has to be generated through it. The process of setting up a mechanism where only the prospective customers are attracted and made to buy the intended product/service. This mechanism is called as a sales funnel.

To know more about digital marketing and developing your skills with respect to marketing and sales ask me Laven Lokesh Barani