Digital Marketing is a type of marketing where you use digital media such as search engine, social media and internet to advertise your business or services.
For any type of marketing is concerned content is King.
Digital Marketing engages
- Search Engine Optimization (SEO)
We create content and optimize the content with the implied algorithms to make to appear on the top of search engine results.
2. Search Engine Marketing (SEM)
We run campaign by paying the search engine for showing our ads when a related query is searched.
3. Social Media Marketing (SMM)
We create content in social media sites where a lot of people have access to the content and market the business /service. Some social media are INSTAGRAM, Facebook, YouTube, Twitter, quora, LinkedIn, Google +, pinterest ect.
4. Web Analytics (WA)
It's the data collected from the above action, SEO,SEM,SMM how does these content perform, what is the engagement rate (how many people see your content) all these data is analysed and the marketing methods are calculated and improvised.
5. Sales funnel
The main reason for a marketing campaign is lead generation. These leads have to be converted into sales and revenue has to be generated through it. The process of setting up a mechanism where only the prospective customers are attracted and made to buy the intended product/service. This mechanism is called as a sales funnel.
To know more about digital marketing and developing your skills with respect to marketing and sales ask me Laven Lokesh Barani
Students who participate in Qollabb marketing internships get practical skills, strategic insights and real-world experience. A fantastic chance to influence careers via exposure to the industry, innovation and mentoring.
ReplyDeletemarketing internship topics